Small Business Marketing
:quality(80))
What is Small Business Marketing?
Small business marketing is how an independent, locally owned business gets discovered by the people most likely to become customers, and keeps them coming back — usually on a fraction of the budget a national brand has. It spans everything from a single Instagram post to a paid search campaign, but the strongest small business marketing follows a simple two-part shape: a pre-promotion push that gets as many local people as possible to raise their hand, and a post-promotion follow up that turns that raised hand into a paying, repeat customer. Businesses that only do the first half generate attention. Businesses that do both build a list they own and can market to for free, forever.
Awareness
Get in front of people nearby who don't know you exist yet.
Entry and opt-in
Turn attention into a name, phone number, or email you own.
Conversion
Move that contact from list to store visit with a direct offer.
Retention
Keep former entrants and customers coming back long term.
Small Business Marketing Resource Library
High impact topics and article collections to help you market smarter, generate more leads, and grow your business.
:quality(80))
1. First Steps & Strategy
- How to Market a Small Business
- Small Business Local Marketing Ideas: The Ultimate Guide
:quality(80))
2. Branding & Growth
- How Is Content Batching?
- 10 Strategies to Grow Your Small Business Brand
:quality(80))
3. Local Lead Generation
- Location-Based Small Business Marketing
- How Do Small Businesses Generate Leads?
:quality(80))
4. Giveaways & Raffles
- How To Legally Host A Giveaway
- Customer Appreciation Gifts vs. Winning Prizes
:quality(80))
5. Engagement & Insights
- Small Business Text Marketing
- Small Business Marketing Statistics
:quality(80))
6. Tools & Comparisons
- CliquePrize®: The Small Business Marketing App
- Best Marketing Platforms for New Small Businesses
Why Giveaways Grow Small Businesses and How
It isn't really about the prize. It's about the list you build and the Bullseye® precision you get by targeting real, verified locals instead of the entire internet. This video breaks down why a giveaway is the cheapest, fastest way to build a marketing list you'll own for years — and how to aim it.
:quality(80))
4 min 40 sec A Two-Part Strategy: Promote, Then Convert
Every successful CliquePrize® campaign runs in two distinct phases, using two distinct sets of channels.
How to Promote the Promotion
Every channel except email & SMS — because you don't have those contacts yet. The goal is one thing: drive as many entries into the CliquePrize® mobile app as possible.
- Announce the giveaway everywhere a local prospect might already be looking.
- Push hard toward one destination: downloading and entering the CliquePrize® mobile app.
- Let Apple Location Services confirm every entrant is genuinely nearby.
How to Convert a Captive Local Marketing List
Email & SMS — the two channels reserved for people who already raised their hand. Once you purchase the list of verified local entrants, this is where the walk-through-the-door revenue happens.
- 1. Purchase your list of verified, opted-in local entrants after the promotion closes.
- 2. Send offers, coupons, and exclusive VIP event invites straight to email and SMS.
- 3. Turn each message into a reason to walk through the door this week, not someday.
Everything Else You Need, Bundled In
Don't have the tools or the team to run Part 1 and Part 2 yourself? Add them straight to your CliquePrize® promotion.
Don't Have a CRM?
You can now purchase HelloLEADS with your CliquePrize® promotion. Every verified lead your giveaway generates flows straight into a small business CRM built to track, tag, and follow up on contestants — so your Part 2 email and SMS conversion actually has somewhere to run from.
Add HelloLEADS to my promotion
Don't Have a Digital Agency?
CliquePrize®'s in-house digital agency, Digital Media, can handle all of your digital marketing needs — from promoting the promotion across paid social, SEO, PPC, display, OTT, and direct mail, to the email & SMS follow-up that converts your list into store visits.
Talk to Digital MediaLead Generation by Channel
What small businesses typically pay per lead across the channels used in a Promote → Convert campaign.
Simple, Predictable, and Built for Small Budgets
tart for $29
Launch a giveaway campaign in the CliquePrize® app, tuned to your exact market using Apple Location Services.
Promote on every channel
Use paid & organic social, SEO, PPC, display, OTT, and direct mail to drive entries — email & SMS come later.
Pay $1 per verified lead
You're only charged $1 for each new, verified local entrant your promotion brings in, and never twice for the same one.
Convert with email & SMS
Send coupons, offers, and VIP invites to your new list to get contestants walking through the door.
Frequently Asked Questions About Small Business Marketing
Campaigns start at $29 to launch. After that, you pay $1 per verified local lead your promotion generates — and you're never charged for the same lead twice.
Promoting is Part 1: using paid & organic social, SEO, PPC, display, OTT, and direct mail to drive entries into the CliquePrize® app. Converting is Part 2: emailing and texting the verified list you own after the promotion closes.
Prize costs are typically treated as a business marketing expense. Check with your accountant for your specific situation.
No. Start with the channels that fit your budget and your customer's attention. Many small businesses run successful promotions using just two or three channels.
They're yours to keep. Once you purchase your verified opt-in list, you can market to those contacts via email and SMS as often as you like.
Start Turning Local Attention Into Customers
Launch your first small business promotion for $29 — then convert the list with email & SMS.
Start My Promotion